Drinks International - 1994 A self styled niche operator, Charpentier’s strategy is based on producing top quality products in elegant packaging with price positioning to match, for which grape brandy is ideal. The brandies are viewed as complementary to the Cognac, but this does not preclude the marketing of high value prestige items. |
| Drinks Asia International - December 1995: Charpentier charts ambitions Charpentier is about to carve out a new segment with the launch of a Cognac exclusively reserved for the Far East and pitched between the VSOP and XO qualities. There is certainly no denying in the quality of the increasing popularity of Denis Charpentier Cognac. Evidence can be gleaned from the key markets in China, Japan, Korea and Taiwan where in both duty free and domestic sales his brands are selling well. « We approach our market in a totally consumer-oriented way. We are on the ground and keep in regular contact , for example, with our 800 wholesalers in China. », says Charpentier. | ||
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